Sunday 16 November 2014

Boohoo SS15 Preview

with Princess Anna-Anastasia! 


I had the pleasure of getting acquainted with boohoo.com's SS15 collection, and the brilliant team behind it during their SS15 preview last week. With a photo-booth, amazing music, ice cream and champagne the atmosphere was bustling, vibrant and fun & did justice to the collection that surrounded it.

Split into separate themed categories, the collection was created to reflect SS15's  trends and the diverse, rapidly changing interests of the boohoo fan base.
What I personally loved was that is each of the varied collections with in the SS15 collection had me picturing a different summer adventure. From Coachella in 'Wild West' to glamourous Miami summer nights in 'Poolside' and NYC clubbing in 'Geo Clash' the collection had me pining for the good times of summer.


Art Class,
Brilliant stand out pieces for statement city show stopping. I fell in love with this coat, and I couldn't believe how reasonably priced it was at £30.00






Culture Clash: 

The Clubbing Must Have. For your alter ego:  Think bright colours, ethnic prints and lots of embelishment.










Wild West: Perfect festival wear
Just look at that beautiful embroidered detailing!



Geo Clash

Stand out Bold, monochrome and geometric pieces to make any outfit outstanding.






Poolside: 
Floral prints with asian influence. Pyjama style silks and glittery sequined pieces, excellent for hot days in exotic places & glamourous late nights out in tropical climates.





Puritan: 
Fresh & feminine. For dreamy days in the country or  cruising around the hills of LA <3


Cotton lace top jumpsuit



Love these embroidered denim shorts!


Boohoo FIT

A new and bang on trend addition, the Boohoo Fit collection. I had the pleasure of meeting the innovative 20 something  designer, Sarah Cormak, who was the creative force behind this stunning 90s revival collection which includes all the hallmarks of that fresh era, with an updated noughties twist. The result? A unique street wear collection, which is as fashion forward as it is practical.


I love this blue snakeskin print on  this crop top shell suit.







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