I am usually not a fan of fragrance advertisements, chiefly because they generally tend to make no sense. Whist this new Chanel film contains all the tell tell signs of a fragrance film (woman running somewhere looking for something) it also achieved far superior levels over typical perfume promos.
Perhaps that is because Chanel is experienced with this sort of thing. From Monroe to Nicole Kidman, over the years acclaimed directors have collaborated with our it girls and icons. 2014 sees the addition of the beautiful Gisele. Directed by Baz Luhrmann, the fashion film is truly a beautiful work of art. I think it is because Gisele has such a genuine life and energy about her that transpires so well through the lense thanks to Baz Luhrmann. I genuinely enjoyed it. So well done all.
Stay tuned for Launch Dinner Fashion tomorrow. The good the bad and the oh no girl why.
Love,
Life By Lois
