#OOTD Get the Look: Rainy Days in Chelsea

Off to see my number one girl Anna in Holland Park today and decided to give it a Notting Hill school girls twist. I am really loving long socks for autumn... it's a way to wear a summer dress out of season, show a little leg and keep it toasty.

So lets get to it, how to get the look.

Dress, H&M £14.00
Scarf Zara, £15.99
Over The Knee Socks H&M £3.99
Boots Dune, £92.00
Leather Jacket, £190
Glasses, Specsavers, £25.00

Serge DeNimes AW14 Collection Preview: The Spirit Within

This Autumn Serge DeNimes presents a moody introspective collection titled,"The Spirit Within". Inspired by the essence of a wolf, Proudlock expertly translates the creatures attributes of being fierce, confident and a born leader into a wearable, unique urban street collection that fundamentally represents this generations creative influencers and game changers.

In his own words

"I am extremely proud & excited to launch the Serge DeNimes AW collection. I feel that the brand has gone from strength to strength over the last 3 years, and this collection is a reflection of all the hard work that I and my team have put into making this our strongest collection to date. We have come along way from starting as a t-shirt brand and now our product range is not only larger, but having moved to a new factory, the quality and attention to detail is stronger than ever" - Oliver Proudlock, Creative Director of Serge DeNimes.

The collection is available online at www.SergeDeNimes.com and in selected stores throughout the UK soon.
In the meantime, check out the sneak preview of the collection & watch the teaser trailer below.

Teaser video: http://www.youtube.com/watch?v=S0BcoSF4Ugo

Serge DeNimes AW 14 Launch Party

Last night London's cool kinds gathered together to celebrate the launch of Oliver Proudlocks Serge DeNimes AW 14 collection. A brand synonymous with raw street style and originality, it made sense that the room was filled with like minded individuals.

There were four things I loved about this event:


1. The people there.

Cool, varied and talented. From music, to stylists to designers there was a wealth of this generations emerging artistic influencers. It was great to just meet so many people pursuing their passion and on their hustle.

2. The collection

Proudlock out does himself in the 3rd year of Serge DeNimes for what I think is the best collection yet. It is versatile, fresh and so on trend it's a bit ahead of it. Look out for my next post which will have more on the collection.

3. The vibe.

The third thing I loved was the vibe, laid back. The music was on point (at one point Bel Div Devo Poison played & that got people dancing :)  The drinks were Mahiki rum, tequila and beer and the atmosphere was buzzing. It was for lack of a better word simply chill and easy. Just like the collection, confidently and subtly awesome.

4. The style.
People turned up. Oliver's friends rocked exclusive items from the new collection whilst others peacocked their own distinct style. Not the sort of party where anyone would be wearing the same thing. Some outfits were self made, others were self styled all were expressive and a refreshing anecdote to the fast fashion mass produced style generation.

Perhaps it is fitting then that this collection is based on a wolf. The creature famed for being strong alone and confident in a pack. That's what life is about really. Stand on your own two confidently in the crowd or on your own. More on the collection in a moment. First, here is the night in pictures.

Me with Oliver Proudlock, creative director of Serge DeNimes, and Elite Personal Shopper Julija

Amazing style,

Julija made the skirt herself & the T-shirt has her on the front!

Proudlock with the guys from 11-11 band, Jude, Carl & Tay

The Joshua Kane Tailor Crew

Rapper @SIMMK1

Designers, Presenters, Dapper Twins and all around awesome guys Rishi & Raj with Michela and I

Stylist Lydia White & Designer Parryss @thepgwayoflife

The Utter Couture Crew.

Creative Director & Designer or Taylor Couture, Taylor

Barbra

Somewhere around Bel Div Devoe coming on, this happened :) Awesome Makeup Artist @Theplasticboy

Lois with celebrity photographer Joe

The talented and hilarious celebrity stylist Sophie Emmett 

Myla 15th Anniversary Party

Alek enjoys the collection

Picture a room basking in the glow of excitement, with every corner occupied by something or someone beautiful and you will have the MYLA 15 ^th Anniversary Party, an event truly fitting tfor the brand that has become synonymous with innovation, beauty and quality.

Last night fashion, music and media’s elite and memorable gathered together to celebrate the 15 years of excellence at the house of MYLA. Supermodel Alek Wek was among the famous faces, along with Jodie Kidd, Oswald Boateng and Amber Le Bon.

DJ Laura Whitmore- Loved her style!

From the DJ set by Laura Whitmore to the stunning live models wearing the collection, true to the MYLA pieces themselves, not one detail of the event was spared.

Made In Chelsea's Lucy Watson Enjoys Champagne By Pol Roger

What we drank & ate

The drinks were delicious with Cocktails by Johnnie Walker Gold Label, Champagne by Pol Roger and Asahi Beer. As for food, it was right up my alley, as it’s always nice when you come to a party and the food doesn’t make you bloat! The deliciously healthy canape’s were from Honestly Healthy by Natasha Corrett.

Unique Touches

But it was the flower headbands that had me, provided by The Flower Appreciation Society, a bespoke selection of flowers were hand woven to adorn each guest. There was also a photo booth, designed exclusively for MYLA by Rankin & Johnnie Walker Gold Label Reseve, where guests could show off their headbands and immortalise memories.

Overall the vibe was electric and positive, aided by my fair share of cocktails, I got talking to some of the great people who were there. Including Alek Wek, who despite being a fashion icon is incredibly real, charming and down to earth, and lit up the party, posing with models and enjoying the flowers.

The Beautiful Myla Models

A great night! See my post 15 Years Of MYLA for more information on the stunning brand and a look at the must have pieces from their collection.