SERGE DE NIMES SS15 LAUNCH

Following his spiritual AW14 collection "the wolf within" this week Proudlock unveiled his  SS15 collection.The unisex collection consisted of bold lines, symbols and geometric patterns and reminded me of urban tribal wear, pieces to suit the varied creative appreciators of Serge De Nimes- An international collection of cool kids- united by their love of art, expression and freedom.

The collection was launched at the Hoxton Hotel Apartments with an intimate event which had an old school house party vibe. Biggie, 2Pac and Outkast was on the playlist and the grand finale of the event was a MC performance by UK rapper Mikill Pane.

The Collection

Serge DeNimes AW14 Collection Preview: The Spirit Within

This Autumn Serge DeNimes presents a moody introspective collection titled,"The Spirit Within". Inspired by the essence of a wolf, Proudlock expertly translates the creatures attributes of being fierce, confident and a born leader into a wearable, unique urban street collection that fundamentally represents this generations creative influencers and game changers.

In his own words

"I am extremely proud & excited to launch the Serge DeNimes AW collection. I feel that the brand has gone from strength to strength over the last 3 years, and this collection is a reflection of all the hard work that I and my team have put into making this our strongest collection to date. We have come along way from starting as a t-shirt brand and now our product range is not only larger, but having moved to a new factory, the quality and attention to detail is stronger than ever" - Oliver Proudlock, Creative Director of Serge DeNimes.

The collection is available online at www.SergeDeNimes.com and in selected stores throughout the UK soon.
In the meantime, check out the sneak preview of the collection & watch the teaser trailer below.

Teaser video: http://www.youtube.com/watch?v=S0BcoSF4Ugo