Coast SS15 Preview.

If you know me at all you will know that I am a huge fan of Coast. Statement drama pieces that transform an ordinary city stroll show stopping extravaganza- what's not to love? Far from the occasional bridal wear indulgence, Coast offers statement pieces which transform the everyday ordinary outfit to outstanding. I have been campaigning for women to use some imagination, embrace their fabulosity and bring high drama items from Coast into their everyday lives for a while now. Go nuts! SS15 sees, statement singles, that can be worn together or alone, accessorised with a t-shirt or dressed up with diamonds, the combinations are as endless as they are fearless.

Think Carrie Bradshaw, from Sex In The City, never the wallflower, she was known for her high drama extravagant pieces, styled with flair. Who says you need an occasion to be fabulous?

SS15 Coast collection:

Simple Lux.

Simple Lux enjoys soft pastels, pretty pinks, bashful blues and complimenting creams, occasionally embellished with gemstone details, luxurious lace and shimmering sparkles. Despite all this the collection still manages to be refreshingly light, this part of the collection sees understated easy elegance personified with unique pieces, which stand out on their own whilst simultaniously possessing an elegant subtlety that enables them to be worn together with other items in the collection without clash.

Look 01 Artemis Waterfall Coat, Bliss Top, Paoma Trousers  |  Look 2 Bow Back Dress

New Romance

Takes a modern approach to classic sophistication. A lined printed skirts are paired with lacy bomber jackets for a remix of a classic love story. As well as some great dresses, this section of the collection offers brilliant statement singles that can be dressed up or down to match your mood or personal style.

Nolita Coat, Molly Dress

60's Mono

Power dressing takes a new form with 60's silhouettes, bold lines and a confident monochrome palette.


Luminous Blooms.

Here is where you can really inject some life into your SS15 wardrobe with vibrant modern prints on statement pieces.

Bliss Top, Hyper Bloom Skirt

Modern Muse,
Last but not least, Coast presents Modern Muse, a collection which is a celebration classic of femininity, elegance and charm. Vintage glamour is revisited to create iconic looks which encourages every woman to swap flats for glass slippers, and play the leading lady (if only for a day).

#OOTD 20s style for your 20s

I have been feeling classic lately, it all started after watching Downton Abbey this Sunday, when Elizabeth got a 20's hair cut and became a 'new woman'. The episode had me pining for a 20's beauty look, and a quick fix for the fringe (bangs) I cut which I am now sorely regretting. The solution? Pin the hair back in a mock pin curl. More on the beauty side of the look later- the point is, that the hair sparked my decision to keep the theme & so I went for a complimenting simplistic 20's look with this H&M fur collar coat and mustard shift dress from Cos. Paired with ankle socks and we have a contemporary take on a classic look.

The dress I got from Cos, last season, but the great news is they have this very similar shift dress- most importantly in Mustard, which is basically the most important part, as the contrast in the black and yellow is what makes this look pop. The coat is in H&M, this season and in stock and was made from recycled wool from their renewable fashion range. How it works is you bring in your old clothes, and get £5.00 off your next purchase, and they recycle the material to make keep the fashion circle going. It is brilliant to see a brand being responsible, and being given £5.00 to get rid of unwanted clothes isn't too bad either. What is the best part is this is a wool coat, for £59.00! Thats a bargain!

Cos Dress
H&M Coat

Throw Back Thursday Pin Up Girl Reinvented

Every once in a while it is good to just kick back and relax, but that doesn't mean you have to look shabby darling. If there is one thing the women of the 50s knew, it was how to lounge glamourously. Effortlessly feminine and consistently chic, 50s women even knew how to make hair rollers made out of Coke cans sexy so I thought I would channel their efforts for a laid back Thursday.

Soft feminine fabrics combined with killer heels & statement lips are the typical traits that personify the era, so I made sure to include them today.

Form this era: Punky earrings to add an irreverent edge whilst fluffy jumper is soft, feminine and chilled.

From 50's :  classic 50s style hair tie, skinny jeans and stilettos

Sometimes you just want your clothes to give you a cuddle and your hair to give no hassle. Today was one of those days. Practical & comfortable... who said you can't have it all?

Earring bar, Accessorize, £6

Head Tie: H&M, £5.99

Jumper, H&M, £14.99

Jeans, Hollister 

Shoes, Miss Selfridge, on sale for £15

Life by Lois

Well being Wednesday, Classic Style, Classic Comforts.

It was a rainy day in London and so I set about spoiling myself. Nothing cheers me up like a floaty skirt, wholly impractical- blissfully optimistic.

A classic vintage under skirt made for a retro 50's look, I often get head turns and compliments whenever I wear it, I think its because in a sea of suits and frowns, its unusual to see a smiling girl in a floaty skirt- especially on a rainy day.

I got the under skirt from Vivienne of Holloway for around £50 and originally bought it for a dress I got at the same time. It was a bit of a begrudged purchase as I wasn't convinced I would get anymore wear out of it outside of the dress, but soon after that I found this skirt from Zara and now the outfit combo's are endless.

Anyway, shuffling through London, I decided I would like a coffee or 3 and Starbucks just wouldn't cut it. In the end I opted for the Berners Tavern in the London Edition Hotel. The tucked away hotel off of Upper Oxford St is a popular meeting place. I loved the high ceilings, classic luxury decor and being treated like a lady. And so I ordered coffees and settled down to read London College of Fashion's Pigeons & Peacocks Magazine (which is brilliant by the way go get it- in stores now). I know it is just coffee, but sometimes it's the little things that make the day delightful.

All in all an excellent day.

The little things in life matter, treat yourself once in a while.

Love,

Life by Lois

Outfit:

Crop top River Island
Skirt Zara
Lips, Rimmel
Jacket Topshop
Shoes Clarks
Underskirt: Vivienne of Holloway