Serge DeNimes AW 14 Launch Party

Last night London's cool kinds gathered together to celebrate the launch of Oliver Proudlocks Serge DeNimes AW 14 collection. A brand synonymous with raw street style and originality, it made sense that the room was filled with like minded individuals.

There were four things I loved about this event:


1. The people there.

Cool, varied and talented. From music, to stylists to designers there was a wealth of this generations emerging artistic influencers. It was great to just meet so many people pursuing their passion and on their hustle.

2. The collection

Proudlock out does himself in the 3rd year of Serge DeNimes for what I think is the best collection yet. It is versatile, fresh and so on trend it's a bit ahead of it. Look out for my next post which will have more on the collection.

3. The vibe.

The third thing I loved was the vibe, laid back. The music was on point (at one point Bel Div Devo Poison played & that got people dancing :)  The drinks were Mahiki rum, tequila and beer and the atmosphere was buzzing. It was for lack of a better word simply chill and easy. Just like the collection, confidently and subtly awesome.

4. The style.
People turned up. Oliver's friends rocked exclusive items from the new collection whilst others peacocked their own distinct style. Not the sort of party where anyone would be wearing the same thing. Some outfits were self made, others were self styled all were expressive and a refreshing anecdote to the fast fashion mass produced style generation.

Perhaps it is fitting then that this collection is based on a wolf. The creature famed for being strong alone and confident in a pack. That's what life is about really. Stand on your own two confidently in the crowd or on your own. More on the collection in a moment. First, here is the night in pictures.

Me with Oliver Proudlock, creative director of Serge DeNimes, and Elite Personal Shopper Julija

Amazing style,

Julija made the skirt herself & the T-shirt has her on the front!

Proudlock with the guys from 11-11 band, Jude, Carl & Tay

The Joshua Kane Tailor Crew

Rapper @SIMMK1

Designers, Presenters, Dapper Twins and all around awesome guys Rishi & Raj with Michela and I

Stylist Lydia White & Designer Parryss @thepgwayoflife

The Utter Couture Crew.

Creative Director & Designer or Taylor Couture, Taylor

Barbra

Somewhere around Bel Div Devoe coming on, this happened :) Awesome Makeup Artist @Theplasticboy

Lois with celebrity photographer Joe

The talented and hilarious celebrity stylist Sophie Emmett 

Myla 15th Anniversary: The night in Pictures

DJ Laura Whitmore with models from Storm

Michela with Alberto, Avant Garde Art Exhibitionist 

Amber Le Bon

Linzi Stoppard

Digital innovation and communications Director also Lingerie Designer Maxine Brown with Tom Pand, Model/ Designer

Lois with Josh Rees Hole Hair Stylist from Harrods and responsible for all the Models Hair

Myla Girl & Storm Model

Diane Metcalfe and Ozwald Boateng 

Editor & Chief IKON London Magazine Celebrity Photographer, Joe Alvarez

Lois with international supermodel Alek Wek

Lois with Chinapa Aguh, Rose Lander from Vogue & Maxine Brown

Michela, Joe Alarez, Lois, Richie Neil with The Director of Miss USSR Beauty Pageant

Lois feeling Happy

Michela with Tom Rees-Hole, Hair Stylist

The wonderful women, Ella & Lizzie from The Flower Appreciation Society

Ella & Lizzie from the Flower Appreciation Society

Michela having her head dress fitted

John Floyd from the BBC & Lois

Alek Wek

Rosie Lander from Vogue wearing Christopher Kane

Alistair Guy and Nikki Fox

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Amber Nuttall and Jodie Kidd 

Amber Nuttall 

Michela with lovely server Matthew and the Johnnie Walker Gold Standard Cocktails

Made In Chelsea's Lucy Watson & Storm Model

DJ Laura Whitmore

Alek Wek and Storm Models

Ashley James and Kimberley Garner

Grammy Fashion Crimes: The tea pot, Lochness Monster & Mighty Zorro

Ok, so for the most part I was impressed with the style at the Grammy's - but sometimes focusing on the right gets boring- here is my little dig at the fashion misses at the Grammys.

I'm a little tea pot, the Lochness monster and the Mighty Zorro all made an appearance at the grammys.

Adele " The tea pot"

 

Adele- Ok I know " she looks like she is wearing a tea cosy" is the typical auto quip to this picture- but really it has to be said. This is a crime against Adele. The 21 year old star looks positively matronly in this fussy frock. The high neck line and cut paired with her haircut give of a farmers wife look. Dont get me wrong I love Valentino- but I do not love this look, not for Adele.

Florence Welch AKA the Lochness monster

 

Ok I know she is known to be out there , and yes I do love green with pale skin and gorgeous red hair, but preambles aside the shiny green fabric and tacky slit up the leg make this gown out of this world- & not in a good way. 

Janelle Monae  AKA the mighty Zorro

an over styled Janelle Monae takes the tuxedo look too far and the result is that this look is wearing her. I see what she is trying to do, but this is coming across costume like to me.

Still we are all allowed to get it wrong once in a while.... 

Love 

Lois Aymes Wilson

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